Work

A selection of projects across e-commerce, CRM, newsletter growth, and pipeline automation.

Undrdog

Texas-based auto and marine cleaning and protective chemicals brand.

Build a DTC brand from zero with a limited budget and no paid acquisition.

630% growth in online sales

Largest job platform in the Middle East. 30M+ users, 220–260M emails/month.

Fix deliverability and lift engagement across 220M+ emails per month.

140% increase in open rate

Institutional acquirer of Amazon e-commerce businesses.

Build a structured acquisition pipeline from scratch — no CRM, no system, falling through the cracks.

5.4% lead-to-acquisition conversion

SaaS platform helping 3,000+ brands optimize listings on Shopee and Lazada.

Convert free trial users who had different goals but were all getting the same generic onboarding.

50% increase in lead-to-customer conversion

Daily economy and investment newsletter.

Scale a newsletter with no attribution system to measure subscriber quality.

20k → 1M subscribers