Available · Fractional & Contract

Nemanja Puhalo

Product & Systems Leader

Fractional Head of Product, CRM and E-commerce. Email and CRM since 2010, product since 2015, e-commerce since 2016. Remote-first, based in Belgrade.

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A smith's bench with two worn stools, hammer and tongs laid down, embers low.

Product & Systems Leadership

Fractional ownership of product, growth, e-commerce or CRM. Real direction, real decisions, real accountability. For companies that have outgrown their founders but aren't ready for a full executive hire.

CRM Strategy & Implementation

End-to-end CRM work: strategy, platform selection, automation design and lifecycle mapping. HubSpot, Klaviyo, ActiveCampaign. Built on the 9 Steps of Email methodology to perform long-term, not just launch.

E-commerce Operations

Shopify Plus builds, custom storefronts, B2B architecture, Cart Transform Functions and third-party integrations. Plus the retention and lifecycle systems that make a store grow after launch.

Web Presence & Digital Infrastructure

Website builds and the full surrounding infrastructure: hosting, email authentication, analytics, SEO foundations. Systems that perform, not award-winning aesthetics. Built to work, not just look good.

AI Agent Systems

Purpose-built agents with real tool access, knowledge bases and integration into the platforms your team already uses: Slack, your CRM, your e-commerce platform. Not a chatbot. An agent that works where your people work.