Product & Systems Leadership
Fractional ownership of product, growth, e-commerce, or CRM. Real direction, real decisions, real accountability — for companies that have outgrown their founders but aren't ready for a full executive hire.
Available · Fractional & Contract
Nemanja Puhalo
Product & Systems Leader
Fractional Head of Product, CRM, and E-commerce. Sixteen years building digital operations for startups and scaling companies. Remote-first, based in Belgrade.
What I Do
CRM Strategy & Implementation
End-to-end CRM work: strategy, platform selection, automation design, and lifecycle mapping. HubSpot, Klaviyo, ActiveCampaign. Built on the 9 Steps of Email methodology to perform long-term, not just launch.
E-commerce Operations
Shopify Plus builds, custom storefronts, B2B architecture, Cart Transform Functions, and third-party integrations. Plus the retention and lifecycle systems that make a store grow after launch.
Web Presence & Digital Infrastructure
Website builds and the full surrounding infrastructure: hosting, email authentication, analytics, SEO foundations. Systems that perform — not award-winning aesthetics. Built to work, not just look good.
AI Agent Systems
Purpose-built agents with real tool access, knowledge bases, and integration into the platforms your team already uses — Slack, your CRM, your e-commerce platform. Not a chatbot. An agent that works where your people work.
Selected Work
Undrdog
Build a DTC brand from zero with a limited budget and no paid acquisition.
630% growth in online sales
Read case studyThe Daily Upside
Scale a newsletter with no attribution system to measure subscriber quality.
20k → 1M subscribers
Read case studyBayt.com
Fix deliverability and lift engagement across 220M+ emails per month.
140% increase in open rate
Read case studyHave a question?